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Lead Designer specializing in UX/UI, Motion Design, Illustration, Gamification and Visual Design.
[PT] Olá!
me chamo Isabel Freitas, mas pode me chamar de Bel. Me graduei em Design de Animação e tenho pós-graduação em Gamificação e Design de Jogos, possuo 9 anos de experiência na criação de interfaces que conectam marcas à pessoas, sempre em constante movimento. Minha experiência me trouxe a oportunidade de ser integrante do UX Collective, e minha principal contribuição foi um artigo academico sobre Gamificação como ferramenta para o Employee Experience.
Minha paixão pela linguagem visual começou cedo, aos quinze anos, quando iniciei o curso técnico em Publicidade e Propaganda e desde então me preocupo em combinar criatividade e estratégia em cada projeto. Colaborei com equipes e clientes em diversos setores entre eles financeiro, saúde, educação e mineração. Possuo expertise em diversas áreas do design, que inclui todo o ciclo de produto, da pesquisa à prototipação, incluindo concept design, animações e microanimações, desdobramento de peças e direção de arte para comunicação externa e interna. É importante para mim sempre me comprometer a oferecer experiências visuais impactantes, conectando os stakeholders do projeto.
Hoje exerço para além das minhas atividades criativas, a função de liderança de time, me dedicando em desenvolver talentos e aprimorar processos e fluxos de design, ultrapassando em 2025 a meta de score de liderança, de acordo com a pesquisa de clima corporativa.
Me orgulho das minhas conquistas atuais e me sinto em constante evolução, sempre preparada para novos desafios. Vamos trabalhar juntos?
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[EN] Hello!
My name is Isabel Freitas, but you can call me Bel. I hold a degree in Animation Design and a postgraduate degree in Gamification and Game Design. With 9 years of experience in creating interfaces that connect brands to people, I’m always on the move. My expertise has given me the opportunity to become a member of the UX Collective, where my key contribution was an academic article on Gamification as a tool for Employee Experience.
My name is Isabel Freitas, but you can call me Bel. I hold a degree in Animation Design and a postgraduate degree in Gamification and Game Design. With 9 years of experience in creating interfaces that connect brands to people, I’m always on the move. My expertise has given me the opportunity to become a member of the UX Collective, where my key contribution was an academic article on Gamification as a tool for Employee Experience.
My passion for visual language began early, at age fifteen, when I started a technical course in Advertising and Marketing. Since then, I’ve been dedicated to combining creativity and strategy in every project. I’ve collaborated with teams and clients across various industries, including finance, healthcare, education, and mining. My expertise spans multiple areas of design, covering the entire product cycle—from research to prototyping—including concept design, animations and micro-animations, asset development, and art direction for both external and internal communications. For me, it’s essential to commit to delivering impactful visual experiences that connect all project stakeholders.
Beyond my creative work, I now also take on team leadership roles, focusing on developing talent and improving design processes and workflows. In 2025, I exceeded the leadership score target according to the corporate climate survey.
I take pride in my achievements so far and feel I’m constantly evolving, always ready for new challenges. Shall we work together?
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Expertise
🎯 Management:
Team leadership, 1:1s, feedback culture, agile workflows, career development plans, project oversight.
🖥️ UX/UI:
Design Thinking, Usability Testing, Information Architecture, Desk Research, Product Lifecycle, Design Systems, Microinteractions, Heuristic Evaluation, Style Guides, Componentization, Heatmaps.
📊 Data:
NPS (Net Promoter Score), Retention Rates, Conversion Rates.
✨ Key Differentiators:
Gamification, Illustration, Motion Design, Video Editing, HTML/CSS, JavaScript, Lottie Scripts.
Tools
